He Ate It For A MONTH

Look, I get it.  You totally believe in your product, it's taste, nutrional value, etc.

BUT...HELL NO!

Beginning on January 3rd, thru Sunday, Mitch Felderhoff ate nothing but dog food. Felderhoff, president of the Muenster Milling animal food company, went on the strange diet to show customers how safe his company's dog food is.

"We wanted to prove that we believe in what we do," he says. "We're not going to feed your dog something unless we've eaten it first."

However, Felderhoff admits digestible dog food doesn't necessarily equal tasty dog food. "Dog food is not easy to eat," he says. "It tastes like it smells." He says he was able to get it down by fasting for long periods so he'd be really hungry when it was time to eat.

I'm just glad he was able to call a halt to this madness by Sunday.  Can you imagine having to snack on dog food while watching the game?!  Boy, wouldn't you be the hit of the watching party