Does Beer Predict The Economy?
There has been lots of economic specuation since the outbreak of the Coronavirus crisis in terms of are we, or are we not, in a recession? The answer might lie…
(Photo Illustration by Scott Olson/Getty Images)
There has been lots of economic specuation since the outbreak of the Coronavirus crisis in terms of are we, or are we not, in a recession?
The answer might lie with beer.
No, seriously.
Follow the logic.
According to the analysts at Planet Money, beer sales can tell you a lot about the state of the economy. For example, 'subpremium' beers like Natty Light - beers that are cheap and sold in bulk - tend to sell more during a recession.
BUT...that's not happening right now.
While subpremium beers are selling well, craft beers and hard seltzers are selling even better - possibly because middle-class people were less affected by the pandemic shutdown.
So what do you think? Can beer sales really predict the economy.
Charlie & DebbieEditor
Charlie Nance is the Afternoon Drive co-host (along with his wife) of "The Charlie and Debbie Show" at WSOC, Country 1037 in Charlotte, North Carolina. The couple have been with the radio station since 2006. Charlie has won the prestigious CMA (Country Music Association) Award for Radio Personality of the Year and has been a finalist for the Country Radio Hall of Fame four times. Prior to his time in Charlotte, Charlie (along with Debbie) spent more than a decade hosting successful morning radio shows in Greenville, SC; Augusta, Ga; and Birmingham, Al. As a content creator for Country 1037, Charlie writes about dream lottery windfalls, sports, restaurants and bars, and travel experiences in North and South Carolina.
