Miller Lite Trolls Michelob Ultra
There is nothing like a good beer battle, especially during Super Bowl week. And this is actually somewhat of a heavyweight fight pitting the Miller Brewing Co. vs. Anheuser-Busch. The…
There is nothing like a good beer battle, especially during Super Bowl week. And this is actually somewhat of a heavyweight fight pitting the Miller Brewing Co. vs. Anheuser-Busch.
The latest battleground for light beers is on the calorie front. Miller Lite has 96 calories. Michelob Ultra has 95.
How do you attack this is you're Miller? Hmmm.... Well, you can tout that you feel like you taste better, and therefore are worth the extra calorie, OR you can invite fans to "sweat off" the difference in a unique, cyber way.
Miller Lite cordially invites you to type a long URL that’s scientifically formulated to burn exactly one calorie. The first 5,000 viewers who do so will receive $8, the price of a six-pack, via Venmo.
I know, you're already where I went: how do you keep people from just cutting and pasting and thereby ruining the calorie burning experience? Miller's a step ahead of us. The web address’ 836 characters appears only in formats impossible — or at any rate, extremely difficult — to cut and paste.
