Trends Show Online Healthcare Advice Is Gaining In Popularity
In a world where so much of what we do is online, how is that impacting how we view healthcare? You always joke about googling your symptoms and automatically assuming the worst. But do people actually seek out healthcare online? Well, Power recently conducted a survey about who people trust when it comes to medical advice. They surveyed 1,000 people to get their opinions.
Key Findings
- People are 50% more likely to turn to the internet than a medical professional for wellness advice
- 92% of Gen Z report turning to social media for health advice
- Only 26% of people believed a .gov designation makes information trustworthy
- 50% of people have gone more than a year since they last saw their doctor
- YouTube was the most popularly cited social media platform for health advice.
More than 1 in 10 people have a distrust of doctors and 14% feel doctors don’t care about them, sending them in search of health advice elsewhere. We’re already seeing the rise of “wellness coaches” and “holistic health coaches” on IG and TikTok.
Check out the full study here.
Melanie Day is a graduate of North Carolina State University. She has worked for Beasley since 2012 in a variety of behind-the-scenes roles in both digital and promotions. Melanie writes about a diverse range of topics some of her favorites include travel, restaurants, Taylor Swift, and college athletics. When not at work you'll find her at a country concert or NC State sporting event.
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