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Amazon Prime Day may offer good deals for consumers, but it also ups the ante for criminals conducting scams and phishing attacks. According to ABC7news, the scams began early Tuesday as the two-day event got started. Hundreds of thousands of bogus emails went out that claimed to be from Amazon.

Almost all of them include a link that supposedly connects the unsuspecting customer to Amazon’s website. It actually allows scammers to steal vital information from the user’s computer. Experts are advising people to avoid opening any links sent by Amazon. Even if they look legitimate.

During last year’s Prime Day event authorities received more than 3,700 reports from people who said their computers were infected or they were ripped off by Internet thieves claiming to be from Amazon.