Oh what will those crazy kids in the marketing department think of next? In the case of Home Depot, apparently, it’s a deep dive into the TikTok World. It all got started back in 2019. Chris Alicea posted a video from his Valencia Community College dorm room where he was jamming to the beat of Home Depot’s iconic theme music. Next thing you know, more than 1.2 million people had watched this.
More saving, more doing, Home Depot.♬ original sound - Muñaño
According to Business Insider, that is the moment Home Depot organic social media manager Mike Cushing knew he had gold. Cushing and his team then uploaded the theme song to social media platforms so that people could use it. Fire. Truly in this case, if you lead horses to water, they will drink.
Quick, run a search on TikTok for Home Depot’s them. I’ll wait. See what I mean? You can get stuck in an entertaining and vast rabbit hole that would take you days if not longer to work through. Smart business for Home Depot. Who thinks it’s a bad idea to use that social media platform to engage Gen Z? Exactly. Oh, and just because I think it’s funny. You’ve got to see this one.
Regardless of how you feel about former President Trump, funny is funny and must be shared. And the former leader of the free world getting his groove on to the Home Depot beat is just too good not to be shared.