A growing trend in Hollywood among leading men is to take their money and invest in alcohol. Casamigos Tequila was originally owned and then sold for multi-millions by George Clooney. Aviation Gin is the lucrative liquor plaything of Ryan Reynolds. And now, the latest actor to climb into the booze game is Jeremy Renner. Yes, “Hawkeye” from “The Avengers” movies made this announcement on his Instagram regarding the Sweet Grass Vodka in Charleston.
An exciting new week !!! I’m so grateful for the progress I’ve made since the start of this year which allowed me to move forward with my interest in Sweet Grass Vodka. Their mission is rooted in community and shared experience, which is why the second I tried it, I knew I wanted to become a part of it. I’m excited for new ventures ahead.
This is a stunning development considering it was only eight months ago that Renner almost lost his life in that devastating snowplow accident. If you’ve forgotten, the incident occurred while Renner was helping his neighbors clear out the snow. He broke over 30 bones and underwent multiple surgeries after his snowplow ran him over.
Sweet Grass’ website touts the Vodka’s credentials. As seen in Forbes in 2021, Sweet Grass Vodka has been awarded by three Global Masters Awards for Micro Distillery, Smoothest and Organic, in addition to being awarded a gold medal as the Best Domestic Vodka of 2022 by The Fifty Best. Founded in Charleston, SC, Sweet Grass Vodka consists of three simple ingredients: potatoes, water and yeast. Each bottle of Sweet Grass Vodka contains a single strand of sweetgrass: purchased from the local Gullah Geechee artisans in the Charleston City Market in bushels, cut to size, washed and sanitized, dried and bottled by hand. “There’s a piece of Charleston in every bottle.”
According to People, the Charleston-made potato vodka retails for $26 and is sold in stores in Florida, Georgia, Illinois, South Carolina, and Tennessee and is available for purchase online nationwide.
Renner plans on a cross-country tour. He’ll sign bottles to promote his new brand. Details are forthcoming.