Sherwin-Williams Reveals 2024 Color Of The Year
Sherwin-Williams 2024 Color of the Year is inspiring folks around the country. Every year they release a color that homeowners have fallen in love with. This year is no exception.
According to Street Insider, it’s Upward SW6239. This color is a “breezy and blissful shade of blue that evokes the ever-present sense of peace found when slowing down, taking a breath, and allowing the mind to clear.”
To bring this color to the lives of consumers, Sherwin-Williams has partnered with James Beard Award-winning French pastry chef Dominique Ansel to create his first-ever vegan Cronut® inspired by Upward SW 6239.
The “half croissant, half doughnut” creation is filled with coconut rice pudding, infused with naturally flavored Butterfly Pea Flower Tea; which mirrors the shade and spirit of Upward SW 6239.
Director of color marketing at Sherwin-Williams, Sue Wadden said, “It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces. One that doesn’t overwhelm, but rather establishes meditation and tranquility.”
The limited-edition vegan Cronut® is available at Dominique Ansel Bakery in New York City today through Sunday until sold out daily. What’s your favorite color? Why?
