North Carolina Based Hummus Brand Is Going Away
I am a big fan of hummus. To me, it’s reminiscent of the “bean dip” I grew up on in Texas, only elevated and perhaps healthier. Anyway, I discovered this week that popular North Carolina based Roots hummus is going away. And, you may already notice the beloved Asheville, North Carolina brand started to vanish from store shelves.
Roots Hummus got its start back in 2006 and became synonymous with vegan and preservative free flavors including Thai curry and Mango Sriracha. Of course, Roots also produced traditional flavors too. But, recently according to AXIOS Charlotte, the brand ran into some financial issues stemming from an order to pay millions in uncollected loans. Thus, the owners found themselves needing to sell.
The report indicates Roots hummus began preparing for the sale of the business by liquidating equipment over the summer. Therefore, what once was one of the region’s favorite hummus brands won’t be on those shelves any longer. You may have shopped for it in Harris Teeter and Whole Foods over the years.
I, unfortunately, didn’t get a chance to try their brand. And, we certainly hate to see a company struggle. But, hopefully Roots owners will find new beginnings. Although, there’s no word yet on what comes next for them. We’ll keep a watch on the story. And, for more see the full report on AXIOS Charlotte.