Salisbury get ready! It’s time to celebrate the South’s favorite cherry soda. Cheerwine, the iconic 105-year-old soft drink, and its hometown of Salisbury are set to host one of the most popular events in the Carolinas. That’s right after 3 long years The Cheerwine Festival returns Saturday, May 21, from noon to 10 p.m.
Festival attendees can enjoy live entertainment from local and national musical acts. Enjoy Cheerwine-inspired food, drinks, and crafts from Carolinian vendors. But that’s not all there are plenty of kid-friendly activities. And it goes without saying all of the ice-cold Cheerwine you could dream of!
Since the inaugural event in 2017 (to commemorate Cheerwine’s 100th anniversary), the festival has welcomed tens of thousands of fans from across the South and boosted the city’s economy with an estimated impact of more than $1.5 million.