Salisbury get ready! It’s time to celebrate the South’s favorite cherry soda. Cheerwine, the iconic 105-year-old soft drink, and its hometown of Salisbury are set to host one of the most popular events in the Carolinas. That’s right after 3 long years The Cheerwine Festival returns Saturday, May 21, from noon to 10 p.m.

Festival attendees can enjoy live entertainment from local and national musical acts. Enjoy Cheerwine-inspired food, drinks, and crafts from Carolinian vendors. But that’s not all there are plenty of kid-friendly activities. And it goes without saying all of the ice-cold Cheerwine you could dream of!

Since the inaugural event in 2017 (to commemorate Cheerwine’s 100th anniversary), the festival has welcomed tens of thousands of fans from across the South and boosted the city’s economy with an estimated impact of more than $1.5 million.

  • When

    Saturday, May 21

    Noon – 10 p.m.

  • Where

    Downtown Salisbury, N.C.

  • Cost


  • Music Lineup:

  • Lauren Light Trio: 2:00-3:00 p.m.

  • Tsunami Wave Riders: 3:30-4:30 p.m.

  • 9daytrip: 5:00-6:00 p.m.

  • Artist to be Announced: 6:30-8:00 p.m.

  • Spin Doctors: 8:30-10:00 p.m.

  • Food Vendors:

    Nearly 40 vendors from across the Carolinas will offer dishes, many featuring Cheerwine, including bacon on a stick, tacos, kettle corn, sno-cones, barbecue, and more.

    Festival-goers can also try a variety of culinary creations at Food Lion’s “Carolina Brands” experience, which will highlight unique regional flavors from popular brands like Cackalacky.

  • Beer Garden:

    The Cheerwine Festival Beer Gardens will host 10 local breweries. Select vendors, including New Sarum Brewing and Cabarrus Brewing Company, will serve Cheerwine-infused craft beer.

  • Additional Activities:

    F&M Bank Kids Zone, which includes activities and entertainment for children.

    Local arts and crafts, including unique Cheerwine merchandise, from over 45 vendors.

    F&M Bank Trolley Tours through historic downtown Salisbury, featuring a number of interesting Cheerwine sites.

    Cheerwine historical exhibit at the Rowan Museum.

    Relaxation Station on E. Fisher St., which features Troutman rocking chairs, a second beer garden and performances from local buskers.

    Interview Opps:

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