Applebee’s $100 Date Night Pass Returns for 2025, Sign-Ups Now Open
Applebee’s is bringing back its Date Night Pass, giving 3,000 lucky customers the chance to enjoy a year’s worth of meals at a fraction of the cost.
The exclusive pass, available to Club Applebee’s members, costs $100 and provides up to $50 worth of food and non-alcoholic beverages each month for an entire year — adding up to a potential savings of $500.
To secure a pass, fans must register at ApplebeesDateNightPass.com by February 12, 2025, at 11:59 p.m. EST. Winners will be chosen through a random drawing and notified via email on Valentine’s Day, with instructions on how to purchase the pass. The passes will be valid for 12 visits between March 1, 2025, and February 28, 2026.
Applebee’s Chief Marketing Officer Joel Yashinsky emphasized the company’s commitment to creating memorable moments for its guests. “We don’t just make meals for our guests, we make memories,” Yashinsky said. “From first dates to birthdays, anniversaries, and everything in between, there’s always an occasion to celebrate at Applebee’s.”
In addition to the Date Night Pass, Applebee’s is launching the Date Night Challenge starting March 1, 2025. Customers can enter by sharing their Applebee’s date night experiences on Instagram or X using the hashtags #ApplebeesDateNight and #Sweepstakes. Each month, one winner will receive a $100 Applebee’s gift card, and at the end of the challenge, a grand prize winner will win an all-expenses-paid trip for two to any Applebee’s in the continental U.S., complete with travel accommodations, limo service, and a brand-new date night outfit.
For more details or to sign up for Club Applebee’s, visit ApplebeesDateNightPass.com.
