Ticketmaster Issues Statement on COVID-19 Vaccine Requirement Report

Author Erica Banas // Rock Music Reporter

November 12th, 2020 12:19 PM

Ticketmaster has issued a statement to the media clarifying a report from Billboard that stated the ticketing giant was developing plans to verify fans’ COVID-19 vaccination or testing status before they attended events.

Ticketmaster’s statement reads, “It was widely misreported yesterday that Ticketmaster will be requiring vaccine status/test results for future events. This is not true. Ticketmaster does not have the power to set policies around safety/entry requirements, which would include vaccines and/or testing protocols. That is up to the discretion of the event organizer.”

Ticketmaster’s statement concluded, “We are indeed exploring these options, but it is still only a potential concept. And Ticketmaster will not be able to require such parameters — it would always be up to the event organizer.”

Billboard’s initial report stated Ticketmaster was exploring plans to track a fan’s vaccine or testing status via their digital ticket app and by partnering with third-party health information companies and various testing and vaccine providers. If fans didn’t have the COVID-19 vaccine, they would need to test negative for the virus within a 24 to 72 hour window.

Billboard reported the plans were still in the developmental stages and nothing was been made official yet by Ticketmaster. Billboard also noted, “Ticketmaster would not store or have access to fans’ medical records and would only receive verification of whether a fan is cleared to attend an event on a given date.”

8 Changes Likely to be Made at Concerts During COVID-19

• No Moshing/Crowd Surfing.

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  Per the Event Safty Alliance's (ESA) 'Reopening Guide for Event Professionals During the COVID-19 Pandemic,' "Patrons cannot all stand at the front of the stage like they are accustomed; moshing and crowd surfing are violations of social distancing per se and must be absolutely prohibited during this pandemic."

• No Merch Tables/Stands.

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  Instead of buying an artist's t-shirt at a merch stand/booth, it's recommended that "...items for sale can be posted on a web site or event app that allows for mobile ordering and on-site pickup." If there is a merch table/booth present, "Mark merchandise sales lines on floor, with barricade, or rope and stanchion, patrolled by guest services workers to provide information and enforce social distancing." It's also recommended there be no trying on of merch and to have contactless payment.

• Socially-Distanced Smoking Areas.

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  It's recommended that "... even hallways and smoking areas where patrons congregate will have to be monitored to enforce health policies."
• Restrooms will likely have strict person limits.

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  Per the ESA's guide, "Workers should limit occupancy of restrooms to ensure social distancing. Unless portable restroom facilities are added, this will likely result in patrons waiting outside the restroom doors. The area where they are waiting will require monitoring to preserve (a) appropriate space between patrons and (b) an easily discernible line to avoid conflict about where the line begins. 

• Any changes a venue makes needs to be very visible to the public.

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  If a venue makes any changes to policies related to how they handle health and safety issues, they are advised to make them as clear as possible and list them basically everywhere including on their website, social media channels, various ticket purchasing sites, emails/push notifications, their mobile app and signage in their venue. In other words: Get ready for A LOT of updates.

• If there’s an intermission, people won’t be dismissed all at once.

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  Per the ESA's guide, "Intermission presents the same social distancing challenges as ingress [entering a venue] and egress [exiting a venue], with the distinction that some patrons will remain seated. For everyone who chooses to get up, they will have to be led out from back to front, and patrons will not be allowed to congregate inside or outside restrooms or near lobby concession stands. Even with fewer people attending events during the early phase of reopening, intermission may have to be longer than before to allow time for socially distanced patron movement. Given these issues, including how to let some people out of a row while others remain seated, the path of least resistance may simply be shorter shows with no intermission."
• Getting a drink will be even more of a process.

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  In addition to there being a recommended worker for just ringing up drink orders, "At a self-service restaurant or concession stand, the number of counter staff should be limited consistent with social distancing. Workers should place food and beverages on the table, counter, or other surface rather than handing purchases directly to patrons...Bartenders should model safe behavior by wearing a face covering and gloves when they are behind the bar...Patrons should hold their own identification for bartender inspection. If a worker must handle a patron’s ID, the worker should then dispose of their gloves and wash their hands before resuming service."

• Musicians on stage may have to abide by social distancing rules.

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  Per the ESA's guide, "The authoritative guidance requiring not less than six feet (two meters) of social distance may have to be expanded for singers and musical instrument players. Musicians often breathe deeply and expel aerosols further than people engaged in non-physical activities. Their performance space, including on stage and in orchestra pits, should be arranged to maximize social distancing while allowing at least some of them to perform together."  

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Author Erica Banas // Rock Music Reporter

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