North Carolina Doughnut Chain Considers Selling Its Stake In Insomnia Cookies
Two of my absolute favorite brands are Krispy Kreme Doughnuts and Insomnia Cookies. And, you may not know this but North Carolina doughnut chain Krispy Kreme owns a majority in Insomnia Cookies. However, the Krispy Kreme Insomnia Cookies partnership may be no more. Our beloved Krispy Kreme says they’re considering selling off that stake to focus strictly on doughnuts.
I remember when we discovered Insomnia Cookies a few years ago in downtown Charlotte on one of our Sunday Fun Day brewery hops. We found Insomnia situated right next to a Krispy Kreme Doughnuts store. And, it was the end of a long day of sampling brews. So, the carb heavy sweet warm cookies hit the spot. But, I had no idea there was a financial Krispy Kreme Insomnia Cookies partnership between the two iconic businesses.
My entrepreneur friend and I started looking into the history of Insomnia Cookies and what it might take to own a franchise. And, that’s when we discovered that in 2018 Krispy Kreme bought a majority interest in the cookie giant. And, Insomnia, known for its late night delivery cookies grew with locations in three countries and hundreds of stores. According to Reuters, Insomnia could bring in $230 million this year.
That just blows your mind when you think about how Insomnia Cookies started. The founder, Seth Berkowitz, came up with the idea for late night cookies while a student at the University of Pennsylvania. I’d say he must’ve paid attention in business school! And, because of the late night model, many Insomnia locations are near college campuses. In fact, my friend and I saw a hole for one at Myrtle Beach. But, before we had a chance to explore further, they opened up very near my son’s campus of Coastal Carolina University. So, we missed it by that much!
Anyway, we’ll keep an eye on the Krispy Kreme Insomnia Cookies partnership as it possibly changes. And, see here for more on the story.
The Most Popular Cookie in North Carolina is a Classic
