Playboy Now Has It’s Own Alcoholic Drink
Playboy Spirits is announcing the launch of Play Hard, a premium line of vodka seltzers. Play Hard Seltzers is a refreshing new canned drink with a focus on unique flavors, natural ingredients, low calories, and stand-out packaging featuring iconic artwork by Andy Warhol.
The inaugural lineup debuts with Andy Warhol’s iconic “Bunny Head” pop-art painting from 1989, prominently featured on the 12-ounce slim cans with other artists set to be featured on subsequent releases.
Play Hard is crafted with gluten-free vodka, sparkling water, and all-natural flavors. Each 12oz slim can have only 3g of carbs, 110 calories, all-natural ingredients, and 4.5% ABV.
The inaugural release includes Mango Dragon Fruit, Grapefruit Yuzu, Pineapple Passion Fruit, and Apple Prickly Pear flavors.
Drinksbusiness.com says the ready-to-drink, low-calorie line of canned seltzers sporting the Playboy brand’s eponymous bunny logo has launched in Miami and Orlando. It plans to expand its distribution to further markets throughout 2024.
The drinks will be available online at www.playhardseltzer.com starting in September.
Ranking The 4 Best Hard Seltzers
Since Memorial Day I have been fortunate enough to attend a wedding, beachside barbeques, and neighborhood get-togethers. Though food options varied, I did notice hard seltzers were a common beverage. There were multiple brands, so I decided to rank the ones that I tried.
Bon & Viv Spiked Seltzer can be credited as the first official can to hit the shelves in 2013. Or you can go back to Zima as being a pioneer in this carbonated alcohol space. Nowadays, it seems like every brand has their own variation of spiked seltzer. With limited creativity in terms of flavor options (most people would prefer a simple pineapple flavor to a green apple, cherry, celery mashup any time), now certain beverage companies are swapping out the vodka mix for tequila. Furthermore, funny commercials and vibrant cans allow different marketing angles on seemingly similar drinks.
Speaking of marketing, a thinner can is often associated with containing a lower-calorie drink. A CNN op-ed speculates that most hard seltzers are displayed in these taller, skinny cans to distinguish themselves in a crowded liquor store.
My Methodology
In creating this ranking of the best hard seltzers, there were certain criteria that I considered to be most important. Taste is a broad category. It was imperative here that the drink was smooth, did not contain a syrupy aftertaste and actually tasked like the flavor it suggests. Then, I looked at the overall “nutrition” facts. Finally, I’d ask myself a question: “Would I drink another one, or would I buy a case of this repeatedly?”
It’s important to note that I disqualified top beer brands. While I applaud their efforts for the attempt at entering the hip space, I have yet to find one where their best product was not actually their beer. Lastly, I am not a big fruit juice person. Nor do I typically like citrus mixed with alcohol. In this case, however, there are four hard seltzers where I find the fruit flavor enjoyable. My top choice here is now a brand that I do keep stocked in my cooler.
Country 103.7’s funniest guy in town is none other than Rob Tanner with Tanner in the Morning! Rob Tanner has been the host of WSOC-FM's Tanner in the Morning Show in Charlotte, NC for 20 years. The show was named the 2018 ACM Major Market Personalities of the Year. He is well-versed in all topics in country music. Tanner also is a sports junkie who writes about any Carolina sports team, and he and his wife Missy spend most of their down exploring theme parks. He writes Disney insider content.
