Twitter Gets A Tuneup
According to WCNC Charlotte, Elon Musk has recently revealed that he will be replacing Twitter’s famous blue bird with an “X” of all things. This is part of Musks major rebranding being done to the social media platform that he purchased for $44 billion last year.
The X logo has already started appearing at the top of the desktop version of Twitter, but the bird is still across the smartphone app. In San Francisco at Twitters headquarters, workers were seen on Monday removing the popular bird until police showed up and stopped them because they didn’t have the proper permits.
As of the early afternoon all that remained visible was the “er” at the end of Twitter.
Both the physical and virtual remnants of Twitter’s past were very typical of the extremely chaotic way Musk has run the company since his purchase.
An analyst with Insider Intelligence Jasmine Enberg said. “It’s the end of an era and a clear signal that the Twitter of the past 17 years is gone and not coming back. But the writing was on the wall: Musk has been vocal about transforming Twitter into platform X from the start, and Twitter was already a shell of its former self.”
This is yet another change that Musk has made since acquiring the platform that has alienated users even more and turned off advertisers. This leaves the site vulnerable to new threats, including its new large rival Threads, which was created by Meta to directly target Twitter users.
Musk tweeted “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
He also stated that the website X.com now redirects users to Twitter.com.
A lot of people are against the rebranding of the site. But it seems Elon Musk has no intention of ever changing the site back to what it was before.