There’s only one thing in life that’s certain, and that’s change. North Carolina based Harris Teeter is making changes in their logo and tagline. The Shelby Report says the grocer, with roots in Matthews, introduced an updated logo and ad campaign. The campaign is based around “in food with love.” Harris Teeter spokespersons indicate the marketing line points to their love of the business, associates and a desire to give back to communities. Also, the line below the new “Harris Teeter” font will read “your neighborhood market.” And, the updated branding rolled out earlier this month with support from social media and television. Therefore, it won’t be long before customers notice the logo and marketing changes at their local stores. North Carolina based Harris Teeter has been a part of the region for decades with more than 250 stores.
Of course, any change comes with critics. As I looked around social media to glimpse the launch of the new branding, I saw customers chiming in. Opinions as you might imagine were split. And, some loyal customers are pretty resistant to change. They don’t see the need to change. And, they express a loss of nostalgia. However, there were also a few who welcome updates to the brand. It goes back to the old saying “you can’t please everyone.” But, the overall sentiment in the comments seemed to be what consumers value most is quality and affordability. I’m always on board with that! So, we’ll keep our eyes peeled next time we visit to grab our first look as the North Carolina based Harris Teeter introduces changes to their iconic logo.
10 Brands You Know That Started In North Carolina
1. Cheerwine
Cheerwine was first created in 1917 by Salisbury, North Carolina by L.D. Peeler. The cherry soft drink is still going strong and celebrated its 100 year anniversary a few years ago with a festival in downtown Salisbury.
Learn more about Cheerwine
2. Mt. Olive Pickles
Mt. Olive was founded in the town bearing the same name back in 1926, with only a 3,600 square foot building and $19,500 in capital, according to their website. Today, Mt. Olive has grown to manufacture the best selling brand of pickles in the Southeast. In fact they just announced they are building a whole new facility in North Carolina.
Get more info on Mt. Olive Pickles here
3. Bojangles
The fast food chain known for it’s Cajun seasoning and Bo’berry biscuits Bojangles’ Famous Chicken ‘n Biscuits location in 1977 in Charlotte, North Carolina.
Get more info about Bojangles
4. Cookout
Cookout, the fast-food chain best known for its iconic trays and numerous flavors of milkshakes originated in Greensboro in 1989.
Get more info on Cookout here
5. Krispy Kreme
If you have spent much time in North Carolina you are sure to recognize the Hot Doughnuts Now sign. Krispy Kreme was founded by Vernon Rudolph. The chain first opened in 1937 in what is now historic Old Salem in Winston-Salem, North Carolina.
Get more info on Krispy Kreme here
6. Lance
In 1913 Phillip Lott a food broker from Charlotte got stuck with 500 pounds of peanuts. He sold them and was then inspired to create the now popular snack company.
Get more info on Lance Crackers here
7. Pepsi
Pepsi dates back to New Bern, NC in 1893. It was first introduced as “Brad’s Drink” named after it’s founder, with the name Pepsi-Cola and eventually just Pepsi coming later.
Get more info about Pepsi here
8. Texas Pete
No, Texas Pete is not from Texas. Its origins are actually in North Carolina. It was created by the Garner family in Winston-Salem, North Carolina.
Get more info on Texas Pete here