If You’ve Seen Either One Of These Holiday Commercials You’re Still Crying
Full disclosure, I’m a crier. I wear my emotions on my sleeve at all times and am prone to tears streaming down my face at the most normal of things. Shoot, I cry when I see dramatic sports highlights. So, I was definitely no match for a couple of the holiday TV commercials I saw this past weekend. Now this is nothing new. Companies have been killing me with brilliant heartstring commercials for years. Coca-Cola and McDonald’s have left me weepy more than once. However, these USUALLY don’t come out until closer to Christmas. Apparently, Amazon and Chevrolet decided to get the jump on my tear ducts this year.
Admittedly, these guys had me at the song. I’m not the biggest Beatles fan in the world, but a couple of their tunes reside on my all-time list. At or near the top is “In My Life.” The slowed down, piano only arrangement in this latest commercial from the shipping giant is stunningly beautiful. The plot of “Joy Ride” is simple. You have these three senior citizen ladies sitting on a bench, longingly watching kids sledding. One of them has the bright idea that with a little cushion help from Amazon, she and her two friends could be a part of the mix. The part of the story that kills me is when the three are sledding down the hill, the leader looks back and, in her eyes, the three of them are young again. OMG, just thinking about it-writing this-made me well up. Good Lord. Here’s check it out. Wait, grab some Kleenex and then check it out.
Ok. If the Amazon commercial, “Joy Ride,” got to me, it’s NOTHING compared to what Chevrolet’s new holiday spot does. “A Holiday To Remember” may be the most deeply moving TV advertisement I’ve ever seen. Perhaps it’s because of the radiothon we’re doing next week benefitting the Western Carolinas Chapter of The Alzheimer’s Association. However, more likely it’s because I lost my grandfather to Alzheimer’s and my mother-in-law to Dementia. The story just hits too close to home. “A Holiday To Remember” opens with a holiday family gathering and a conversation between a grown daughter and her father about her mother’s worsening mental state. An adult grandchild in the next room overhears that there are “more bad days than good.” She takes matters into her own hands (along with a really sweet 1972 Suburban) and goes about making this day, “a good one.” That’s all I’m going to say. I’m already crying again. This is a two box of Kleenex situation before you click play.
You can’t say I didn’t warn you. And now, what are you going to do? You’re going to share the holiday commercials from Amazon and Chevrolet with everyone you know because if there’s one thing we criers love to do, it’s share in our crying jags.
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